According to Getty Images’ VisualGPS research, less than 1% of visuals in media and advertising include members of the LGBTQ+ community, with many images focused on Pride celebrations as a defining event across the community. We are partnering with GLAAD to help increase visibility of the LGBTQ+ community while also challenging harmful, cliched visual stereotypes.
Traditional cultural and family norms can often overshadow expression of LGBTQ+ identity. At the same time, the modern definition of family has expanded to include any configuration of individuals who provide support for one another.
This year’s creative grant, Chosen Family, will provide financial support and mentorship to three artists who are authentically showcasing and exploring celebrations, events and actions across a broad range of people and groups that are part of ‘chosen families’, outside of stereotypical Pride celebration imagery. This includes new family norms and cultural traditions as they relate to LGBTQ+ communities around the world. A ‘chosen family’ is defined by those who have intentionally come together, whether legally recognized or not, to embrace, nurture, love, and support each other regardless of blood or marriage.
Prizes and Benefits
One first place recipient: $10,000 USD; one second place recipient: $7,000 USD; one third place recipient: $5,000 USD ; One winner selected by the Getty Images LGBTQ Alliance ERG: US$5,000 USD
The successful recipients will be invited to license their award‑winning content through GettyImages.com and iStock.com at a 100% royalty rate for imagery created within their proposed project (please see T&Cs for details). This is subject to you entering into a separate agreement with Getty Images allowing for the distribution of your content.
Guidance and mentorship from one of Getty Images’ award‑winning Art Directors, as well as a feature on the Getty Images Creative Insights website, in addition to promotion on relevant Getty Images and iStock social channels. Please note, this additional support is not a requirement of the Chosen Family Creative Grant and choosing to take advantage of this opportunity is at your discretion.