Arts in Immersive Media 101 NEW WORLDS – WHAT IS IMMERSIVE MEDIA?

Visual Arts
Organization Rochester Contemporary Art Center
Deadline August 16, 2022

August 16, 6:30 – 8pm
In-Person at RoCo
Led by series organizer Rebekkah Palov and
Featuring a Virtual Reality demo organized by The Institute for Electronic Art

This event will focus on the basics of immersive media such as vocabulary and definitions and include examples of artist and arts organization projects. IEA Media Arts Project Director & Associate Professor of Video Art Eric Souther and assisted by Yunda Sun our IEA Research Associate will demo 3D Scanning and Motion Capture in Unreal 5 Game Engine for developing virtual reality experiences.

This series of free sessions explores immersive media like virtual reality, augments reality, and artificial intelligence through artists telling their stories of how they started with each technology. We aim to get past the jargon and talk about how artists were inspired to enter into and begin to make work in these new worlds. In conversation artists and attendees share perspectives and speculations on the futures of art in immersive media for advancing culture and creativity.

Refreshments will be served

Free but please rsvp at

Learn more about each of the presenting artists at

Image: still image of Catherine Kirk from the series DRAFT by Eva Davidova